How Trademarks can help your business

 

In this article, you will get to know about:

●     What is a Trademark?

●     Importance of Trademark?

●     Documents Needed to Trademark your business?

●     Benefits of Trademark Registration?

●     Steps to Trademark Your Business

●     How the Trademark can help your business?

 

What is a Trademark?

A trademark is a word, symbol or group of words that has been chosen by an applicant to register. It can be any word, any phrase, any symbol, a design, any image, slogan or even the shape of a product. An owner of the trademark has the licensed right to use it in relation to goods and services. A trademark is also known as the  intellectual property mark. The purpose of a Trademark Registration is to authorize an uncommon identifier to goods and services so that buyers can resolve with confidence who made them and where they came from.

Importance of Trademark?

There are many brands that are in some or the other business, but most do not have any unique way by which their target audience can always identify their product. Asking why it is essential to do a Trademark Registration for your brand is almost equal as asking why your brand should be uncommon.

Let us go through the importance of trademarking your business:

• A trademark registration helps in securing your brand from being claimed by others using copied assets. You cannot trademark something that is not unique or original to you; That's why it's important to give your product or service a unique feature that competitors won't be able to easily replicate.
• It helps you create likeability within your industry by showing people that you are reliable and trustworthy. This means that if another brand tries to copy your product or service, They'll have a hard time convincing customers to buy their version because they won't have the same name recognition as you, just as it's hard for any other brand to copy or steal any product or design from Apple, Nike, or any other trademarked brand.
• Trademarks are also advantageous while filing legal documents such as contracts because they provide you more shock than using a generic word.

Now that you understand how important it is to trademark your brand.

 

Documents Needed to Trademark your business

The documents you will need to provide while applying for trademarking your business are:

• Your brand/business logo.
• You have to give them a brief description of your business. It is essential to analyze the trademark classes by which your business belongs.
• Signed copy of Power of Attorney.
• Aadhaar Card, Driving License, or Passport of the business owner as an identity proof.
• The business owner will also have to provide attested documents as proof of address.

How the Trademark can help your business

Registering your brand name is always the best idea as it will give you a lot of benefits. Here are some of the major benefits of Trademark Registration Online:

• By Trademark, you will be able to prevent other competitors from using the same name. This way you will be able to protect your business from any additional costs related to claim settlement and damages.
• In the modern trade market, there are many counterfeiters who are making money by copying the designs of other famous brands. It can ruin your brand reputation and customer trust. In case your products turn out to be counterfeit, you can easily prove that you are the legitimate manufacturer, provided your company or brand is registered under the Trademark Act.
• Registering also lets you know about a brand already in the market. This way you will not get caught in any false case made against you. It will also defend you against all the difficulties in rebranding, repromotion and resetting your company.
• Trademarks will inculcate a sense of responsibility in you. As an owner, you will always continue to work hard to provide quality products to your customers. Also, trademarks work as a benefit for your company that can be acquired, sold or licensed. You can also claim royalties if a distributor or retailer wants to use your mark.

Steps to Trademark a Business

Still, there are some companies and owners who keep postponing the registration of a trademark until something serious goes wrong with their business. This can be dangerous as someone else may register the mark on the basis of which you are building your brand.

Instead of waiting until it is too late, start the registration process as soon as possible. here is an overview process. 

• Search: You need to do a detailed search of your trademark logo and brand name before proceeding with the registration. For this you can use our free too
• Classes: Trademarks belonging to different industries are classified under different classes. In total there are about 45 categories of products and services. Depending on the type of business you have, you can apply to register your business under multiple trademarks at the same time.
• Application: Based on the search results, if the trademark is available, the applicant can apply for the mark and start using the ™ symbol along with his brand logo after receiving the acknowledgment for the trademark application.
• Registration: The Trademark Office will first conduct a thorough examination on the basis of your application, to ensure that there are no objections. After verification, there is no objection and the application is original, the office makes an advertisement in the Trademark Journal. If there will be no opposition from other business owners in the upcoming four months, they can register your Trade Marks after six months